Leading trends over the last couple of years tend to be the increasing value of big data and analyzing the information through analytics. The information has tremendous value; fast moving consumer goods (FMCG) businesses must capitalize on the assortment of information by proper and in-depth evaluation with the usage of big data analytics (BDA). Objective: This article seeks to spotli... https://www.sahmbuffy.com/product-category/cpo-tw/